“Carousel” is First Internet Film to Win Top Prize at Premier International Advertising Festival
Cannes, France, June 29, 2009— The International Advertising Festival at Cannes announced that the top prize, the 2009 Film Grand Prix, was awarded to leading digital agency Tribal DDB Worldwide for “Carousel” for the debut of Philips’ Cinema 21:9 television.
“The Grand Prix is a tremendous honor and accomplishment from a jury of our most prestigious peers,” said Paul Gunning, CEO of Tribal DDB Worldwide. “In partnership with the innovative team at Philips and our production partner, Stink Digital, we proudly accept this recognition of a terrific idea beautifully executed.”
“This award recognizes the strength of the partnership with our agencies, as well as our emergence as a true marketing leader,” said Gary Raucher, Vice President and Head of Integrated Marketing Communications at Philips.
Earlier in the week, “Carousel” earned a Silver Lion in the Cyber category. This is the first award competition for the film, available for viewing at www.philips.com/cinema, which debuted on April 19, 2009.
“Clients get the work they deserve,” said Chris Baylis, Executive Creative Director of Tribal DDB Amsterdam. “Working with Philips has given Tribal DDB Amsterdam the opportunity to create the work it is capable of doing.”
ABOUT TRIBAL DDB WORLDWIDE
Tribal DDB Worldwide (www.tribalddb.com) is headquartered in New York and includes 56 offices spanning 36 countries throughout the Americas, Europe and Asia Pacific region. The first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007, and again ranking within the A-List in 2008, Tribal DDB Worldwide has received accolades from The Wall Street Journal, Businessweek, Forrester Research Inc. and more. In 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group’s (NYSE: OMC) DDB Worldwide.